Reverie, by Hubert Denis Etcheverry, c. 1930. © RMN-Grand Palais / Art Resource, NY.

Fashion

Volume VIII, Number 4 | fall 2015

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Miscellany

Japanese athletic-footwear company Onitsuka Tiger changed its name in 1977 to ASICS, an acronym of the Latin phrase anima sana in corpore sano, “a sound soul in a sound body,” altering a line from one of Juvenal’s satires. “If you must pray for something,” wrote the poet, “then ask for a sound mind in a sound body.”

To achieve harmony in bad taste is the height of elegance.

—Jean Genet, 1949
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