Reverie, by Hubert Denis Etcheverry, c. 1930. © RMN-Grand Palais / Art Resource, NY.

Fashion

Volume VIII, Number 4 | fall 2015

Miscellany

Japanese athletic-footwear company Onitsuka Tiger changed its name in 1977 to ASICS, an acronym of the Latin phrase anima sana in corpore sano, “a sound soul in a sound body,” altering a line from one of Juvenal’s satires. “If you must pray for something,” wrote the poet, “then ask for a sound mind in a sound body.”

The most beautiful makeup of a woman is passion. But cosmetics are easier to buy.

—Yves Saint Laurent, 1978