“For the first time in my life I saw the ‘library’ public in the mass!” wrote Arnold Bennett after attending an H.G. Wells lecture in 1911. “It appeared to consist of a thousand women and Mr. Bernard Shaw. Women deemed to be elegant, women certainly deeming themselves to be elegant! I, being far back from the rostrum, had a good view of the backs of their blouses, chemisettes, and bodices. What an assortment of pretentious and ill-made toilettes!”

After Mademoiselle Bertin became dressmaker to Marie Antoinette, “all wished instantly to have the same dress as the queen,” wrote lady-in-waiting Jeanne-Louise-Henriette Campan. “The expenditure of the younger ladies was necessarily much increased; mothers and husbands murmured at it; some few giddy women contracted debts; unpleasant domestic scenes occurred; several families either quarreled or grew cool among themselves; and the general report was that the queen would be the ruin of all the French ladies.”

When Amelia Earhart became the first woman to fly across the Atlantic as a passenger in June 1928, the New York Sun ran an article with the headline MISS EARHARD SPURNS FASHIONS: SHE CARES LITTLE ABOUT CLOTHES, DOES NOT USE LIPSTICK—LIKES TO FENCE AND DRIVE CAR. “Flying is a perfectly natural thing in her opinion,” it read, “and requires no special togs: a dress is as good air equipment as trousers.”

In 1876 Dr. Gustav Jaeger, zoologist and physiologist at the University of Stuttgart, began advocating the wearing of rough animal fibers, particularly undyed sheep wool, close to the skin; early customers of his “Sanitary Woollen System” included Oscar Wilde and Henry Stanley, who brought them on his expedition to Africa to search for Dr. Livingstone.