Japanese athletic-footwear company Onitsuka Tiger changed its name in 1977 to ASICS, an acronym of the Latin phrase anima sana in corpore sano, “a sound soul in a sound body,” altering a line from one of Juvenal’s satires. “If you must pray for something,” wrote the poet, “then ask for a sound mind in a sound body.”
Miscellany
“Battle Hymn of the Republic” author Julia Ward Howe complained to her sister in August 1846 about the death of her sister-in-law: “My mourning has been quite an inconvenience to me this summer. I had just spent all the money I could afford for my summer clothes and was forced to spend $30 more for black dresses,” Howe wrote. “The black clothes, however, seem to me very idle things, and I shall leave word in my will that no one shall wear them for me.”
In the days after a July 1917 German air raid on London that killed forty civilians, Harry Gordon Selfridge, the American-born owner of Selfridges department store, took out ads declaring he would award $5,000 of life insurance on behalf of anyone killed by such an attack while shopping at his store. His building, he noted, was made out of concrete.
Winston Churchill claimed the soft texture of woven silk underwear was vital to his well-being; “I have a very delicate and sensitive cuticle which demands the finest covering,” he said. His wife, Clementine, told a friend that his pink underclothes “cost the eyes out of the head.”