In the days after a July 1917 German air raid on London that killed forty civilians, Harry Gordon Selfridge, the American-born owner of Selfridges department store, took out ads declaring he would award $5,000 of life insurance on behalf of anyone killed by such an attack while shopping at his store. His building, he noted, was made out of concrete.

Julius Caesar was criticized for his loosely belted toga. “Beware the badly belted boy,” said Sulla; Cicero sneered at Caesar’s habit of “trailing the fringe of the toga on the ground like an effeminate.” His political rival Cato the Younger made a point of wearing a short toga with no tunic underneath, as was considered masculine. But a decade later it was common for young Roman men to grow goatees, wear flowing togas, and use “loosely belted” as a catchphrase.

“For the first time in my life I saw the ‘library’ public in the mass!” wrote Arnold Bennett after attending an H.G. Wells lecture in 1911. “It appeared to consist of a thousand women and Mr. Bernard Shaw. Women deemed to be elegant, women certainly deeming themselves to be elegant! I, being far back from the rostrum, had a good view of the backs of their blouses, chemisettes, and bodices. What an assortment of pretentious and ill-made toilettes!”

Washington Post fashion critic Robin Givhan reported on a pink blazer and black V-neck shirt worn on the Senate floor in 2007. “There was cleavage on display Wednesday afternoon on C-SPAN2,” Givhan wrote. “It belonged to Senator Hillary Clinton.”