A Japanese shogun in 1615 attempted to eradicate the popular fashions of the kabuki-mono, young men from the fringes of samurai communities who favored long hair with shaved foreheads and temples, large swords with showy red scabbards, imported velvet collars, and short kimonos with lead weights sewn into the hem. “Clothing should not be confusing,” stated a new samurai dress code.

After Mademoiselle Bertin became dressmaker to Marie Antoinette, “all wished instantly to have the same dress as the queen,” wrote lady-in-waiting Jeanne-Louise-Henriette Campan. “The expenditure of the younger ladies was necessarily much increased; mothers and husbands murmured at it; some few giddy women contracted debts; unpleasant domestic scenes occurred; several families either quarreled or grew cool among themselves; and the general report was that the queen would be the ruin of all the French ladies.”

The wardrobe that accompanied Tutankhamen to the afterlife included ninety sandals, four socks, 145 loincloths with thread counts of two hundred, and a fake leopard skin made of linen with sewn-on spots.

Winston Churchill claimed the soft texture of woven silk underwear was vital to his well-being; “I have a very delicate and sensitive cuticle which demands the finest covering,” he said. His wife, Clementine, told a friend that his pink underclothes “cost the eyes out of the head.”