Japanese athletic-footwear company Onitsuka Tiger changed its name in 1977 to ASICS, an acronym of the Latin phrase anima sana in corpore sano, “a sound soul in a sound body,” altering a line from one of Juvenal’s satires. “If you must pray for something,” wrote the poet, “then ask for a sound mind in a sound body.”

In 1993 Estelle Ellis, Seventeen magazine’s first promotion director, gave a speech at the Fashion Institute of Technology titled “What Is Fashion?” Ellis gave her answer. Fashion is a perpetual-motion machine expressed in four areas: “mode—the way we dress; manners—the way we express ourselves; mores—the way we live; and markets—the way we are defined demographically and psychologically.”

In the days after a July 1917 German air raid on London that killed forty civilians, Harry Gordon Selfridge, the American-born owner of Selfridges department store, took out ads declaring he would award $5,000 of life insurance on behalf of anyone killed by such an attack while shopping at his store. His building, he noted, was made out of concrete.

A greenish-brown, diamond-twill, boat-neck wool sweater woven between 230 and 380 and worn by a reindeer hunter was discovered by researchers in 2013. The tunic, which was mended with two patches, had been preserved in the Norwegian Lendbreen glacier and would have fit a slender man of about 5'9". “The hunter,” said researcher Lise Bender Jørgensen, “looked after his clothing.”