Julius Caesar was criticized for his loosely belted toga. “Beware the badly belted boy,” said Sulla; Cicero sneered at Caesar’s habit of “trailing the fringe of the toga on the ground like an effeminate.” His political rival Cato the Younger made a point of wearing a short toga with no tunic underneath, as was considered masculine. But a decade later it was common for young Roman men to grow goatees, wear flowing togas, and use “loosely belted” as a catchphrase.

In 1876 Dr. Gustav Jaeger, zoologist and physiologist at the University of Stuttgart, began advocating the wearing of rough animal fibers, particularly undyed sheep wool, close to the skin; early customers of his “Sanitary Woollen System” included Oscar Wilde and Henry Stanley, who brought them on his expedition to Africa to search for Dr. Livingstone.

In 1993 Estelle Ellis, Seventeen magazine’s first promotion director, gave a speech at the Fashion Institute of Technology titled “What Is Fashion?” Ellis gave her answer. Fashion is a perpetual-motion machine expressed in four areas: “mode—the way we dress; manners—the way we express ourselves; mores—the way we live; and markets—the way we are defined demographically and psychologically.”

Southern women during the Civil War chewed on newspapers, believing an ingredient in the ink whitened their faces.