In the days after a July 1917 German air raid on London that killed forty civilians, Harry Gordon Selfridge, the American-born owner of Selfridges department store, took out ads declaring he would award $5,000 of life insurance on behalf of anyone killed by such an attack while shopping at his store. His building, he noted, was made out of concrete.

Southern women during the Civil War chewed on newspapers, believing an ingredient in the ink whitened their faces.

When Amelia Earhart became the first woman to fly across the Atlantic as a passenger in June 1928, the New York Sun ran an article with the headline MISS EARHARD SPURNS FASHIONS: SHE CARES LITTLE ABOUT CLOTHES, DOES NOT USE LIPSTICK—LIKES TO FENCE AND DRIVE CAR. “Flying is a perfectly natural thing in her opinion,” it read, “and requires no special togs: a dress is as good air equipment as trousers.”

A greenish-brown, diamond-twill, boat-neck wool sweater woven between 230 and 380 and worn by a reindeer hunter was discovered by researchers in 2013. The tunic, which was mended with two patches, had been preserved in the Norwegian Lendbreen glacier and would have fit a slender man of about 5'9". “The hunter,” said researcher Lise Bender Jørgensen, “looked after his clothing.”