Julius Caesar was criticized for his loosely belted toga. “Beware the badly belted boy,” said Sulla; Cicero sneered at Caesar’s habit of “trailing the fringe of the toga on the ground like an effeminate.” His political rival Cato the Younger made a point of wearing a short toga with no tunic underneath, as was considered masculine. But a decade later it was common for young Roman men to grow goatees, wear flowing togas, and use “loosely belted” as a catchphrase.

A Spanish gallant in the sixteenth century who followed the contemporary fashion of padding his trunk-hose with quantities of bran was surprised to learn while entertaining ladies that a nail on his chair had opened a hole in his hose, and bran had started trickling out. The ladies laughed. He continued, encouraged, but bran soon was pouring forth. The ladies’ laughter increased. Finally, the gallant noticed the bran, bowed, and left in shame.

After Mademoiselle Bertin became dressmaker to Marie Antoinette, “all wished instantly to have the same dress as the queen,” wrote lady-in-waiting Jeanne-Louise-Henriette Campan. “The expenditure of the younger ladies was necessarily much increased; mothers and husbands murmured at it; some few giddy women contracted debts; unpleasant domestic scenes occurred; several families either quarreled or grew cool among themselves; and the general report was that the queen would be the ruin of all the French ladies.”

In 1999 an Inuit organization complained that representatives from Donna Karan International had come to the Canadian Arctic and paid between $10,000 and $15,000 for handmade Inuit clothing. “They went to the bar up in Yellowknife,” the group told the Ottawa Citizen, “and people just sold them their clothes.” Items purchased later appeared in Donna Karan’s Madison Avenue store.