A 2011 study found that Chinese consumers are charged more due to “superstitious manipulations” of retail prices—fives and sixes appear more often than unlucky fours, eights and nines more than unlucky sevens. “Retailers,” the study reported, “are the clear winners.”
Miscellany
According to Pliny, after an oracle predicted Aeschylus would die from being hit by a falling house, the poet began “trusting himself only under the canopy of the heavens.” His precaution was futile; he was killed that day when hit by a tortoise dropped from the sky by a hungry eagle eager to crack open its shell.
Suetonius reported that Caligula often cheated when playing dice. The emperor once interrupted a game to go into the courtyard, where he spotted a group of rich knights passing. He had them arrested, stole their goods, then “resumed the game in high spirits, boasting that his luck had never been better.”
The Cincinnati Commercial complained in 1871 about the game of fly loo, a “detestable canker that destroys men’s souls.” Players selected sugar lumps and bet on which would attract a fly first. “Every afternoon from twenty to thirty of the very flower of our mercantile population retire to a private room and under locks and bolts give themselves up to this satanic game,” the article noted, “while the deserted ladies are languishing for a little male conversation below.”
Legend regarding the horseshoe as a lucky symbol holds that in the tenth century, while St. Dunstan was working in England as a farrier, the devil entered the forge and demanded his hooves be reshod. During the process, the future saint caused as much pain as he could, and the devil begged him to stop. Dunstan agreed—on the condition that Satan never enter a house where a horseshoe is on display.
Archaeologists found in a Utah cave as many as seventeen thousand carved sticks, canes, and bone pieces—gambling items used in the thirteenth century by ancestors of the Apache and Navajo. “Seventy to eighty percent of dice games were for women only,” one researcher said about the find, which may have been America’s first casino. “So what do we have here? Women who knew the games of other women.”