According to Pliny, after an oracle predicted Aeschylus would die from being hit by a falling house, the poet began “trusting himself only under the canopy of the heavens.” His precaution was futile; he was killed that day when hit by a tortoise dropped from the sky by a hungry eagle eager to crack open its shell.

A 2011 study found that Chinese consumers are charged more due to “superstitious manipulations” of retail prices—fives and sixes appear more often than unlucky fours, eights and nines more than unlucky sevens. “Retailers,” the study reported, “are the clear winners.”

It’s considered bad luck in parts of Mississippi for mourners to call a coffin pretty.

The Cincinnati Commercial complained in 1871 about the game of fly loo, a “detestable canker that destroys men’s souls.” Players selected sugar lumps and bet on which would attract a fly first. “Every afternoon from twenty to thirty of the very flower of our mercantile population retire to a private room and under locks and bolts give themselves up to this satanic game,” the article noted, “while the deserted ladies are languishing for a little male conversation below.”

“The die,” wrote geographer Pausanias circa 150, “is the plaything of youths and maidens, who have nothing of the ugliness of old age.” 

A young nobleman in ancient Athens fell in love with a statue of Agathe Tyche, goddess of good fortune. He hugged and kissed it, then offered the local council a large sum of money to purchase it. When his request was denied, he decorated the statue extravagantly with crowns and garlands, offered a sacrifice, uttered a lengthy lamentation, and killed himself.