“The contempt of risk and the presumptuous hope of success are in no period of life more active than at the age at which young people choose their professions,” wrote Adam Smith in 1776. “How little the fear of misfortune is then capable of balancing the hope of good luck.”

A twelfth-century-bc Chinese king consulted an oracle and was told his lucky charm would not be a tiger, dragon, bear, or leopard but rather a wise counselor. He soon came upon a sagacious old man fishing in the river and conscripted him into service. It is said the man’s virtue was such that he fished not with a hook but with a straight piece of iron; acknowledging his integrity, fish impaled themselves voluntarily.

According to Pliny, after an oracle predicted Aeschylus would die from being hit by a falling house, the poet began “trusting himself only under the canopy of the heavens.” His precaution was futile; he was killed that day when hit by a tortoise dropped from the sky by a hungry eagle eager to crack open its shell.

The Cincinnati Commercial complained in 1871 about the game of fly loo, a “detestable canker that destroys men’s souls.” Players selected sugar lumps and bet on which would attract a fly first. “Every afternoon from twenty to thirty of the very flower of our mercantile population retire to a private room and under locks and bolts give themselves up to this satanic game,” the article noted, “while the deserted ladies are languishing for a little male conversation below.”

Suetonius reported that Caligula often cheated when playing dice. The emperor once interrupted a game to go into the courtyard, where he spotted a group of rich knights passing. He had them arrested, stole their goods, then “resumed the game in high spirits, boasting that his luck had never been better.”

A 2011 study found that Chinese consumers are charged more due to “superstitious manipulations” of retail prices—fives and sixes appear more often than unlucky fours, eights and nines more than unlucky sevens. “Retailers,” the study reported, “are the clear winners.”